Etiquette & Engagement: Gratitude

Imagine if every person acted like a lady or gentleman…..

Etiquette Tip: Ladies and gentlemen have an attitude of gratitude.

No matter what is going on in your personal life or your workday, a lady or gentleman can always find a way to express gratitude. Expressing gratitude to your customers is particularly important. At The Ritz-Carlton, we dedicate a full week, known as Global Customer Appreciation Week, to recognizing our key accounts, top customers and global partners. In 2014, our global sales staff reached out to thousands of customers, hosted them at special events and attended thousands of in-person meetings. Events included luncheons, evening receptions and several exceptional experiences. For example, in Hong Kong, the team hosted a private viewing party of a documentary about Hong Kong. Their top clients not only had the privilege of attending the film’s first showing in Asia, but also had the opportunity to meet the film’s director during an exclusive viewing party and cocktail reception. In-person meetings were also opportunities to make meaningful connections. In past years a small team that set up a meeting with a client in Kansas City decided to turn the upcoming meeting into a “Happy Hour.” They recreated the famed guacamologist presentation from The Ritz-Carlton, Dallas and spent the meeting time getting to know their client better. Setting aside dedicated time to express gratitude to clients is valuable, but when you combine that with getting to know your customers better, you’re able to express personalized appreciation throughout the year. 

The motto of The Ritz-Carlton is “We are Ladies and Gentlemen serving Ladies and Gentlemen.” This motto sets a tone of goodwill and grace for all.