The Power of the Ritz-Carlton Credo

The Ritz-Carlton is a place where the genuine care and comfort of our guests is our highest mission.

We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambiance.

The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.

The Latin word Credo means “I believe” and our Ritz-Carlton Credo captures precisely why our Ladies and Gentlemen do what they do each day in creating memorable moments. Each Lady and Gentleman truly believes in the power of their purpose and the Credo is a testament to this belief.

The words are very intentional and below we break down just why our Credo contains the message it does:

• To create an environment of genuine care, personal service, and a sense of well-being, one must believe in what they do. In reality, what one cares about and believes in, are precisely what someone is more likely to put their energy in. 
• By demonstrating the kind of care one would receive from a family member or good friend, our Ladies and Gentlemen bring genuine care to life – each guest, every time.
• Our highest mission is genuine care and comfort, which may require breaking away from our individual jobs to provide the genuine care and comfort our guests need. 
• By pledging to provide the finest personal service, our Ladies and Gentlemen personalize our service because each guest has unique needs. We strive to foster a warm, relaxed, yet refined ambiance because refinement without warmth can be perceived as arrogance.
• The Ritz-Carlton experience is just that – it’s not just a stay or a hotel. The experience stays in our guests’ hearts and minds long after the physical stay.
• Whether it’s the scent of the lobby or the beautiful floral arrangements throughout the property – we truly enliven the senses in order to create lasting moments and meaningful memories for guests with each visit.
• To fulfill the unexpressed wishes creates some of the biggest opportunities for our Ladies and Gentlemen to craft unique Wow moments woven with Surprise & Delight – these are the moments we seek to enliven daily that truly differentiate our brand.

By not only enlivening the above daily, but perhaps more importantly believing in the words woven throughout our Credo – our Ladies and Gentlemen are truly empowered to create moments that define why it is our guests choose to stay at a Ritz-Carlton.