I am Proud to Be Ritz-Carlton: A Look at our 12 Service Values

  • April 06, 2022

At The Ritz-Carlton, we are always looking at continuous improvement and our 12 Service Values are essential to how we create memorable experiences for our guests and clients around the globe. Of note, these values are results-driven and comprised of sentiments that point to what the end outcome should look like. They give our talented Ladies and Gentlemen, the freedom, creativity, and power to deliver these results. ​

These Service Values have evolved over time, and as we continually focus on our customers, clients, guests and our workforce, we will continue to evolve; nothing is set in stone. Success is never final.  ​

Service Values: I Am Proud To Be Ritz-Carlton

1. I build strong relationships and create Ritz-Carlton guests for life.
2. I am always responsive to the expressed and unexpressed wishes and needs of our guests.
3. I am empowered to create unique, memorable and personal experiences for our guests.
4. I understand my role in achieving the Key Success Factors, embracing Community Footprints and creating The Ritz-Carlton Mystique.
5. I continuously seek opportunities to innovate and improve The Ritz-Carlton experience.
6. I own and immediately resolve guest problems.
7. I create a work environment of teamwork and lateral service so that the needs of our guests and each other are met.
8. I have the opportunity to continuously learn and grow.
9. I am involved in the planning of the work that affects me.
10. I am proud of my professional appearance, language and behavior.
11. I protect the privacy and security of our guests, my fellow employees and the company’s confidential information and assets.
12. I am responsible for uncompromising levels of cleanliness and creating a safe and accident-free environment.

​To learn more about our 12 service values and how these fundamentals can drive powerful change at your organization, explore our Culture of Excellence offering or consider enrolling in one of our upcoming virtual courses where we take a deep dive into these foundations of our brand.