3 Reasons Your Culture Should be a Strategic Priority in 2021
March 01, 2021
The Ritz-Carlton Leadership Center
We are heading swiftly towards a culture crisis across the working world. As companies around the globe abandon their corporate headquarters and adjust to the future of work, there is stress and uncertainty consuming our lives in ways people have never experienced before.
More than ever, employees need effective leadership and purpose centered around an authentic, genuine, connected culture. Without a strong culture, companies will lose talent and profit, only to get beat out by the competition and lose market share. As we continue into 2021 and swiftly approach the one year mark of a year that has forever changed us – both professionally and personally, there are three reasons why a Virtual Culture Audit is essential to a company’s success.
An Investment in your People Should be Your Top Priority
Is your team experiencing Zoom fatigue? Mix-it up and include engaging interactive workshops as part of your team’s programming. Does the weekly team call need to be re-imagined? Do your employees feel they have the support they need for continued professional development given the disruption the pandemic has thrust on so many people’s careers? Simply put – if you are not asking, then you won’t know the baseline with which you are working. Deployed as a fully optimized digital collaboration, a Virtual Culture Audit is an essential and highly informative resource to assessing the current state of your culture to your desired future state in today’s working world. Knowledge is power and a Virtual Culture Audit is a strategic pathway to the information that matters most.
Transform During a Time of Transition
Since the outbreak of the pandemic, 75% of employees say they feel more socially isolated, 57% are feeling greater anxiety, and 53% say they feel more emotionally exhausted. The way we work is changing and it is impacting employees around the world. At the Ritz-Carlton, our Ladies and Gentlemen are our most important resource. We thrive on a culture of wellness and empowerment. Our Gold Standards remain our daily compass and enable each of us to enliven our company culture regardless of our location or role. We remain together, even if sometimes apart. Is the once vibrant culture felt across your organization getting lost in the remote disconnect so many people are feeling? Now is the time to take a moment to pause and refine or even re-define a vision, mission and/or value. Authentic, genuine, deep-rooted culture is and will be more important than ever.
Demonstrate the Importance of Thriving in Challenging Times
By uncovering the feedback, thoughts and opinions of the workforce, you will discover tremendous opportunities to re-think what it means to envelope employees in a culture where they feel connected to the brand and have full confidence that Leadership supports each individual on their journey. What changes need to be rolled out to support an evolving culture? What is your strategy to retain and advance the talent you have on board? Do you have the infrastructure in place to support the future evolution of your workforce? Through the findings of the Virtual Culture Audit, Leadership will be able to discover the culture gaps requiring strategy, precision and focus in order to stay relevant in a modernized and ever-evolving new remote working environment.
To learn more about our Advisory & Consulting capabilities and explore experience strategies and best practices to continue to grow your organization’s culture, processes and capabilities through a Virtual Culture Audit, contact us.